Job title: Senior Model Supervisor – Derma, CEWA
Firm: Beiersdorf
Job description: At Beiersdorf, we wish to assist folks be ok with their pores and skin – and our dedication goes far past caring for pores and skin. For 140 years, we now have developed modern pores and skin and physique care merchandise for well-known manufacturers akin to NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act in response to our objective, WE CARE BEYOND SKIN, and take accountability for our shoppers, our workers, the setting and society.Behind each model, each product and each accomplishment are our greater than 20,000 workers. It’s for them that we reside a tradition of inclusion, respect and belief that’s strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace range by valuing the distinctiveness of every particular person and being dedicated to equal alternatives for all.Important AccountabilitiesStrategic Obligations:
- Implement Eucerin client advertising and marketing technique within the Central, East, West Africa (CEWA) area.
- Guarantee international advertising and marketing technique is carried out, following native client & market wants.
- Drive double digit model development by way of superior improvements, communication and in market actions.
- Convey digital client advertising and marketing to new heights.
Product Advertising and marketing Plan:
- Setup yearly PMP technique for CEWA area in alignment with Medical Administration, S&CM, Gross sales, eCommerce, and all regional and international stakeholders.
- Guarantee excellence in PMP execution all year long.
In-Market Execution:
- Liable for activation and native greatest at school execution throughout CEWA markets.
- Make the most of International and Regional supplies in addition to international NPD pipeline or regional product focus technique to execute completely on floor.
In Depth Market & Shopper Data:
- Develop market data when it comes to traits, rivals, assortments, segments and derive concrete motion plans for Eucerin.
- Strengthen client orientation within the crew and closeness to the sphere. Make sure that related market analysis is carried out to grasp and reply model challenges, market setting and client behaviors.
Model Improvement:
- Drive model demand and sellout, enhance profitability and maximize market shares by way of month-to-month efficiency evaluation, model gross sales forecasting, and identification of enterprise dangers and alternatives, resulting in suggestions for future technique.
- Establish dangers and alternatives and push actions if wanted.
- Validate promotional targets/plans together with S&CM and Gross sales and comply with up on implementation.
Model Profitability:
- Steer product assortment, ATL and BTL funds. Affect gross sales by way of strategic steerage on pricing, promotions and gross sales combine to realize internet margin targets.
- Management advertising and marketing funding in keeping with the agreed plan/forecast, reconciling and updating all through the monetary yr. Establish alternatives to drive efficiencies of promoting investments.
Digital:
- Guarantee the continual growth of the Eucerin model in keeping with the general model technique throughout digital platforms and amongst shoppers within the CEWA area.
- Lead the digital administration of precision advertising and marketing, social media channels, influencer technique, web optimization, CRM implementation whereas delivering KPIs throughout earned, paid and owned media.
- Liaise with inner groups, exterior businesses, and native nation companions to make sure constant execution of digital client advertising and marketing plan throughout touchpoints and to establish acceptable digital alternatives.
Position Dimensions
- Job Location: Nairobi, Kenya OR Lagos, Nigeria.
- Place Reporting Line: The job holder studies on to the Head of Advertising and marketing, Derma – AME
- Direct studies: No direct studies
Your Profile
- Training: College or related diploma.
- Minimal 7 years of FMCG expertise in CEWA area. Mixture of expertise in advertising and marketing, digital, eCommerce, and S&CM is a plus.
- Robust management abilities & expertise in constructing and creating excessive performing groups – folks agility is a key power.
- Excessive diploma of enterprise acumen.
- An modern and entrepreneurial mindset.
We embrace Variety and Inclusion and are dedicated to offering equal alternatives to all of our candidates – no matter race, gender, age, faith and beliefs, sexual orientation and gender id, incapacity, cultural, ethnic or nationwide origins. We might due to this fact kindly ask you to incorporate solely data and information in your paperwork that are related for the evaluation of your utility (e.g. curriculum vitae, wage expectations, related references and certificates) and encourage you to add your CV and not using a image.Take a look at our advantages:
Anticipated wage:
Location: Lagos, Lagos State
Job date: Solar, 28 Jul 2024 06:20:13 GMT
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