Job title: Head of Buyer Advertising and marketing & Enterprise Effectiveness Job at Guinness Nigeria Plc
Firm:
Job description: Guinness Nigeria Plc is a serious marketplace for Diageo: Guinness Nigeria operates within the distinctive and fast-growing alcohol trade of over 15mhl beer potential. It’s the solely firm that does Whole Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market however with a fast-growing off-trade channel.We’re recruiting to fill the place under:Job Place: Head of Buyer Advertising and marketing & Enterprise EffectivenessJob Requisition ID: JR1104710
Job Location: Ikeja, Lagos
Job kind: Full-timeJob Description
- The Head of Buyer Advertising and marketing and Enterprise Effectiveness will facilitate the joined-up planning of customer-focused advertising and marketing initiatives in collaboration with companions.
- This position is focussed on guaranteeing industrial execution, enterprise operations, functionality and channel execution according to plans.
- This position is accountable for outlining aggressive path to client for our APM enterprise, industrial transformation technique, and guaranteeing world class industrial functionality requirements for Diageo and for our companions to ship Each Day Nice Execution. The position may even deal with strong goal setting and reporting.
- The position is accountable for delivering the NSV and market share progress by way of glorious outlet execution plans, efficiencies and functionality methods.
Key Accountabilities
- Collaborate with Advertising and marketing, Business and Companions to develop annual and long-term buyer advertising and marketing methods and plans to ship worthwhile progress.
- Align on annual price range plans for buyer advertising and marketing actions guaranteeing optimum allocation of sources in opposition to priorities.
- Ensures and screens the execution of name plans, BTL actions, industrial, shopper and client plans in commerce by way of periodic market visits and reporting.
- Answerable for administration of business metrics, studies, dashboards and insights.
- Monitor and monitor key efficiency indicators (KPIs) to measure the effectiveness of business and buyer advertising and marketing plans.
- Guarantee all buyer advertising and marketing actions adjust to rules and firm insurance policies.
- Guarantee Path to Client optimisation and EDGE.
- Leverage knowledge analytics and analysis to grasp buyer behaviour and preferences, aggressive panorama, client traits to tell strategic selections and alternatives for bettering gross sales income and market share progress.
- Work carefully with the Business and Finance groups to align on income targets and promotional actions.
- Present management to the Business crew to make sure full alignment and embedding of the outlined gross sales course of, requirements and measurement.
- Associate to develop and embed world-class Business Functionality plans for inside groups and companions.
{Qualifications}, Expertise and Management
- Diploma in Advertising and marketing, Enterprise Administration or associated area.
- 7+ years of expertise in a wide range of Business roles, e.g. Gross sales, Buyer Advertising and marketing and Gross sales Operations.
- Related Buyer Advertising and marketing expertise in client items trade is crucial.
- Expertise in main Business Transformation programmes.
- Sturdy analytical, numerical abilities, capacity to interpret complicated knowledge to drive actionable insights.
- Strategic pondering, capacity to form the long run and stakeholder administration.
- Glorious communication, presentation abilities and in a position to affect senior stakeholders.
- Outcomes orientation, pushed to realize and exceed targets, and strong disciplined efficiency administration.
Anticipated wage:
Location: Ikeja, Lagos State
Job date: Mon, 21 Oct 2024 07:22:51 GMT
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