Job title: Model Supervisor Job at Guinness Nigeria Plc
Firm:
Job description: Guinness Nigeria PLC is a serious marketplace for Diageo: Guinness Nigeria operates within the distinctive and quick rising alcohol business of over 15mhl beer potential. It’s the solely firm that does Whole Beverage Alcohol (TBA) in Nigeria. It’s an on commerce dominated market however with a quick rising off commerce channel.We’re recruiting to fill the place under:Job Place: Model Supervisor, Johnnie WalkerJob Requisition ID: JR1104965
Job Location: Lagos
Job sort: Full-timeJob Description
- The aim of this function is to develop and deploy world class advertising and marketing enterprise plans which can be perception pushed, shopper targeted and commercially viable.
- This function is accountable for model market efficiency and is predicted to guide or assist interventions that unlock development.
- The function can even be charged with managing promoting and promotion sources as allotted, driving efficient and environment friendly use of media spend and collaboration with the Shopper Advertising workforce to make sure BTL spend effectivity.
- The function will hyperlink in with the Diageo World model groups (GBT’s) to make sure that key platforms are developed to serve our market wants.
Constructing purposeful successful manufacturers:
- Execute the Market Enterprise Plan (MBP) for designated manufacturers, main improvement and execution of strategic development drivers to realize desired outcomes;
- Craft compelling model and strategic narratives that energise shoppers and the enterprise; lead connections planning as a social native and industrial realist;
- Be adept at delivering model content material and experiences in all of the moments that matter;
- Handle the event and distribution of the model content material to persistently have interaction with shoppers in tradition to construct MDS.
Driving Advertising Efficiency:
- Persistently execute plans that beat quantity, NSV and CAAP targets;
- Leverage understanding of the class, buyer profitability and the aggressive panorama to deploy actions that create worth for patrons & the model;
- Handle the model’s P&L levers to develop profitability with optimum use of A&P
Delivering Built-in Execution:
- Sturdy artistic judgment when evaluating artistic concepts and giving easy, efficient suggestions vs match to transient; multi-channel execution:
- Create nice plans and distribute content material to develop salience and drive attain, recency, impression and attain among the many audience;
- Tempo and agility: is aware of what works for shopper and buyer, and may information others, to make the precise advertising and marketing selections on the proper time;
- Manages productive relationships with inner and exterior companions, together with C&E, businesses and influencers, to realize cultural traction, sensible artistic outputs and ROI;
- Works with businesses to make sure optimum media combine; delivers efficient and environment friendly media pans that drive impression, recency and attain.
{Qualifications}
- 3-4 years + expertise in advertising and marketing in IPS and/or FMCG/Luxurious good classes. Candidates ought to have had related roles in peer firms.
- Proactively Defines and Communicates Development Alternatives: Takes the lead in understanding shopper and market contexts, figuring out alternatives and threats for manufacturers throughout quick and long-term horizons, and successfully communicates these insights.
- Shopper Perception: Actively seeks modern strategies to interact with shoppers by delving deeper into their motivations and understanding their evolving wants.
- Strategic Planning: Develops strong plans and briefs grounded in a complete understanding of shoppers and market dynamics, specializing in driving sustainable development.
- Creation and Execution: Leads the event and implementation of brand name actions throughout Above-The-Line (ATL) and Under-The-Line (BTL) channels, making certain adherence to minimal execution requirements for an optimum shopper expertise.
- Monitoring and Analysis (M&E): Guides the enterprise in figuring out and prioritizing impactful development drivers whereas discontinuing much less efficient methods, making certain useful resource allocation is aligned with strategic targets.
Expertise:
- Strategic pondering – A strategic and visionary chief capable of make daring strategic selections that ship for the quick and long run.
- Business acumen – An understanding of enterprise finish to finish and offering strong counsel to the manager workforce.
- Efficiency pushed – Has an acute give attention to efficiency and outcomes, is very accountable and decided to win.
- Agile – Demonstrates tempo and urgency, responding rapidly to rising threats and alternatives,
- Influencing – can navigate a matrix organisation and construct sensible relationships internally and externally.
- Personally resilient – capable of keep emotional stability within the face of strain and high-performance expectation.
- Externally targeted – Nice exterior radar to identify alternatives and challenges and strongly networked into key communities of consultants to grasp market and laws tendencies.
- Spend money on Expertise – Observe document of main leaders and skill to construct and nurture excessive performing groups and insightful into what drives efficiency.
Anticipated wage:
Location: Nigeria
Job date: Mon, 21 Oct 2024 06:39:27 GMT
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