Cosmetics and haircare companies from China will probably be among the many firms to function in two particular pavilions at Magnificence West Africa, opening on Tuesday, November 36, on the Landmark Centre in Lagos.
In response to the Operations Supervisor, Shanghai Maotong Worldwide Exhibition Co. Ltd, A.Michelle, the delegation includes of greater than 50 Chinese language enterprise representatives who shall exhibit hundreds of magnificence and private care merchandise, a few of which have been simply being launched to Africa for the primary time.
“Having a central presence at Africa’s largest commerce present for the wonder trade will assist increase the $57 million magnificence commerce between China and Nigeria.”
A returning Chinese language exhibitor acknowledged, “we’re delighted to be again at BWA 2024, for what will be the largest occasion but! We’re excited to satisfy and community with the important thing resolution makers throughout the thriving African magnificence trade!
“Exhibiting on the present is at all times wonderful and we now have little doubt that this yr will exceed our expectations but once more!”
In response to Michelle, China is just not the one nation sending a sizeable commerce delegation for the exhibition. Different international locations with pavilions are Turkey, Pakistan, Korea, Egypt, and Malaysia and there will probably be a powerful presence from India, Korea, Europe, america, the Center East, and South America, amongst others.
The present may even put a highlight on SMEs from Nigeria and West Africa, making Magnificence West Africa the must-attend occasion of the yr for anybody working within the magnificence and haircare sector.
Magnificence West Africa is organised by BtoB Occasions. Group Exhibition Supervisor Ken Baber regards the worldwide exhibitors as a vastly necessary ingredient of the present, serving to to usher in an anticipated 5,500 guests to satisfy greater than 300 native and worldwide exhibitors over the occasion’s three days, from November twenty sixth to twenty eighth.
As he explains: “Nigeria imported round $287 million value of cosmetics, perfumes, toiletries and important oils from around the globe in 2023 , Round $48.6 million or 16% of this was from China with soaps accounting for an extra $8.9 million.
“China additionally provides what are described as mixtures of odoriferous substances value $13.5 million as components to be used in manufacturing magnificence and private care merchandise in Nigeria , so you possibly can see how necessary a commerce occasion like ours is to assist increase the Nigerian economic system.”
A breakdown of the wonder and private care merchandise imported from China into Nigeria in 2023 exhibits that the biggest worth sub-category is magnificence/make-up preparations, together with skincare preparations, accounting for $21.4 million of the imports from China. Hair care merchandise totalled $5.4 million, whereas shaving merchandise, depilatories and deodorants have been value $4.3 million. Perfumes contributed $735,000 and oral and dental hygiene merchandise amounted to $2.8 million.
“We’re delighted that China continues to wish to have an important presence on the present,” continues Mr Baber. “Like all our worldwide exhibitors, China’s companies want to construct enterprise relationships with native distributors and retailers and set up new partnerships throughout West Africa to the advantage of enterprises, magnificence and hair professionals, and finally shoppers.”
The textual content acknowledged that vesides assembly with the huge array of exhibitors at Magnificence West Africa, guests will be capable of attend the Magnificence West Africa Convention operating alongside the Exhibition, watch seminars and demonstrations on the newest styling methods, and have fingers on expertise of utilizing merchandise.
