NIVEA has rounded off the SABI Private Hygiene Drive, an initiative designed to coach highschool college students on the significance of private hygiene, and particularly targeted on underarm care and using deodorants.
This impactful marketing campaign which ran between September 13 and November 28, 2024 with the goal of reaching no less than 190,000 college students, was aimed toward empowering youngsters aged 13 to18 with the information and instruments to take care of correct hygiene whereas selling NIVEA’s Dry Influence and Dry Consolation Roll-on merchandise as an efficient answer for each day care.
With over 500 faculties throughout Lagos, Port Harcourt, and Abuja taking part within the programme, the NIVEA SABI Private Hygiene Drive marketing campaign was targeted on hygiene schooling, with baby educators and the skilled crew.
visiting faculties to ship partaking classes utilizing the SABI Workbook, a instrument designed to show college students the science behind physique odour, efficient hygiene practices, and the function of deodorants in on a regular basis private care.
Talking on the marketing campaign, advertising and marketing activation supervisor of the mompany, Oluwadamilola Adeyemi, stated that the transition into adolescence could be a difficult interval, particularly in the case of understanding the significance of private hygiene.
“Puberty brings about adjustments within the physique that may trigger discomfort and confusion. This is the reason NIVEA is dedicated to offering correct, age-appropriate info that resonates with younger individuals, lots of whom are navigating these adjustments for the primary time,” she stated.
She disclosed that the SABI initiative emphasizes the necessity for correct underarm hygiene, a vital, but typically missed facet of private care.
“By tapping into the lives of adolescents at this important stage of their hygiene journey, NIVEA goals to construct long-lasting relationships with younger shoppers. The SABI Private Hygiene Drive not solely positions NIVEA as a trusted model for private care but additionally strengthens its credibility as an organization that understands and addresses the distinctive hygiene wants of younger individuals,” she stated.
Additionally, the model supervisor Central East & West African Area CEWA, Nnenna Onoh, “by involving college students, lecturers, and faculty directors within the marketing campaign, the SABI Private Hygiene Drive will create a ripple impact, fostering a tradition of fine hygiene practices that extends past the classroom.”
“The NIVEA SABI Private Hygiene Drive is greater than only a marketing campaign. It’s an funding within the well being, confidence, and well-being of tomorrow’s leaders. By offering youngsters with the schooling, instruments, and inexpensive options they want, NIVEA is setting the stage for a future the place private hygiene is embraced as a elementary a part of on a regular basis life,” she stated.
Conscious of the monetary limitations of youngsters, particularly within the face of the present financial challenges within the nation, the model launched NIVEA Dry Influence Roll-on, and NIVEA Dry Consolation Roll-on in a brand new format (25 ml) Nicknamed the SABI roll-on, an inexpensive choice, and the proper product for this demographic.
