The third season of ‘The Main Girl Present’ will premiere on 8 February, persevering with its mission to amplify ladies’s voices in management and drive conversations on gender equality in Nigeria.
Powered by WILAN World and hosted by Abosede George-Ogan, the present is named an important platform for discussions of ladies’s roles in governance, enterprise, and society.
The third season introduces ‘The Coverage Collection,’ a complete exploration of the affect of gender-inclusive insurance policies on financial empowerment and social fairness. That includes outstanding policymakers, leaders, and advocates, the present will present skilled insights into policymaking and its position in shaping a extra inclusive society.
Forward of the season premiere, a media parley was held on Friday on the Venus Room in Lagos. The parley offered insights into the brand new season and highlighted the present’s affect over time.
Deconstruct social norms
Talking concerning the new season, Ms George-Ogan emphasised the present’s mission to problem stereotypes and reshape societal perceptions.
She stated, “The Main Girl Present is greater than only a speak present; it’s a daring try to deconstruct social norms which have hindered ladies. We’re dedicated to reshaping the notion of ladies leaders, difficult stereotypes, and galvanizing the subsequent technology of feminine changemakers.”
Key companions, together with the Nationwide Endowment for Democracy (NED) and Luminate, have given the present vital assist.
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In line with Ms George-Ogan, their dedication to advancing ladies’s management and fostering democratic values has performed an important position in sustaining the present.
“Their funding permits us to amplify the voices of ladies leaders, drive significant conversations, and encourage lasting change,” she added.
Expectations
Since its debut, The Main Girl Present has gained widespread recognition, sparking essential conversations on points comparable to assist for working moms, fairness in governance, and the significance of mentorship and networking.
Every season has targeted on key themes driving the discourse on ladies’s management. The primary season in 2023, themed The Election Collection, tackled ladies’s political inclusion, analyzing the boundaries and methods for growing feminine participation in politics.
The Governance Collection’ second season, in 2024, delved into the nuances of management, difficult stereotypes and reaffirming the significance of gender-balanced governance.
The upcoming season (Season 3) is anticipated to construct on this legacy by fostering dialogue with high thought leaders, policymakers, and tradition shapers and galvanizing motion in the direction of a extra inclusive and equitable society.
Viewers can tune in to The Main Girl Present on NTA (11 a.m.), AIT (9 p.m.), and Channels TV (7:30 p.m.) or stream it on WILAN’s YouTube channel.
In line with the founder, the present has garnered over 17 million views in its most up-to-date season, airing in 12 nations with a major viewers demographic of 25 to 54. On social media, it has amassed over two million X (previously Twitter) impressions, 400,000 YouTube views, and 45,000 mixed viewers on Fb and Instagram.
Ms George-Ogan, founding father of The Main Girl Present, is a Harvard alumna, a 2024 Eisenhower Fellow and has earned a number of awards. The present continues to form public views on ladies in management, serving as a key platform for gender inclusion, mentorship, and coverage change in Nigeria.
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