Advertising and marketing communication veteran, Biodun Shobanjo, has been named as the primary recipient of BB Apprenticeship Award by Bolaji Junaid Mentorship Programme.
This award was in recognition of his excellent contribution to shaping the careers of younger professionals within the promoting and advertising and marketing trade in Nigeria.
Talking on the third version of the Bolaji Junaid Mentorship Programme (BJuMP) with a exceptional Mentors Meet Mentees Mixer session in Lagos, Founder, BJuMP, Bolaji Junaid, mentioned the award is designed to honour excellent mentor-mentee relationships in company Africa, celebrating leaders who’ve considerably influenced the skilled progress of rising skills.
Junaid expressed deep admiration for Shobanjo’s influence on mentorship and management, including that the veteran constructed not simply an trade, but in addition males which have formed generations of execs.
Talking, Biodun Shobanjo, the Chairman of Troyka Holdings, mentioned over 43 years in the past, promoting and advertising and marketing was the non-preferred sector of the Nigerian economic system, however now the identical enterprise generated N605 billion as income in 2024.
Shobanjo throughout a hearth chat provided helpful insights into the mentor-mentee relationship, emphasising the significance of steering and expertise in shaping the careers of younger professionals.
Reflecting on the dynamics of mentorship, Shobanjo mentioned: “The circumstances that decide a mentee leaving his mentor will decide whether or not a relationship will persist.” His phrases underscored the depth of mentor-mentee relationships and the lasting affect of nice mentors.
Director Basic, Promoting Regulatory Council of Nigeria (ARCON), Olalekan Fadolapo, represented by Head, Company Communications, ARCON, Winifred Akpa, recommended Shobanjo’s contributions to the trade, noting that he has left an enormous mark on the trade and can endlessly be remembered.
The BB Apprenticeship Award was introduced to Biodun Shobanjo and Jimi Awosika, making them the primary recipients of this prestigious recognition.
This award is designed to honour excellent mentor-mentee relationships in company Africa, celebrating leaders who’ve considerably influenced the skilled progress of rising skills.
The night additionally noticed the revealing of Tripreneur, a shock e book revealed by Bolaji Junaid, chronicling his extraordinary journey via entrepreneurship, sociopreneurship, and intrapreneurship.
