Nigerian singer, Damini Ogulu, popularly referred to as Burna Boy, has stated Nigerian artistes mustn’t rejoice being primary on native streaming platforms as a result of the income from such platforms is much less in comparison with the UK (UK) and United States (US).
He made this recognized on Tuesday, April 8, 2025, by a sequence of Instagram tales shared by way of his official deal with.
In keeping with Burna Boy, Nigerian artistes earn between $300 and $400 from 1 million streams, whereas the identical variety of streams within the UK might earn as much as £4000, and within the US, about $4000. “1000000 Nigerian streams = $300/$400. 1000000 UK streams = £3000/£4000. 1000000 US streams = $3000/$4000. 1000000 euro streams = €3000/€4000,” he wrote.
He added that native chart success doesn’t essentially replicate worth or world attain.
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“Your music being number one on any streaming platform in Nigeria shouldn’t be one thing to rejoice. Purpose increased or do different companies on the facet. I sort with love. #NoSignOfWeakness.”
In one other publish, he warned artists to not depend on hype from on-line followers.
“Pricey artistes, Don’t let Twitter polls and ‘Naija social media followers’ deceive you. They received’t replenish any stadium for you in any a part of the world.”
His feedback got here simply days after Spotify revealed that Nigerian artistes earned over ₦58 billion ($38 million) in royalties in 2024, greater than double the earnings from the earlier yr.
In keeping with Spotify’s Managing Director for Sub-Saharan Africa, Jocelyne Muhutu-Remy, Nigerian music is rising in world demand, with artistes now featured in over 250 million playlists worldwide.
Burna Boy, 33, is considered one of Nigeria’s most-streamed artistes globally, with over 2 billion streams in 2024 and constant entries on worldwide charts throughout greater than 100 international locations.
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