The Affiliation of Promoting Companies of Nigeria (AAAN) has introduced the nineteenth version of the Lagos Promoting and Concepts Competition (LAIF) with entries now open for participation from registered AAAN businesses.
Talking at a media parley held in Lagos, president of the affiliation, Lanre Adisa, disclosed that Media Unbiased Practitioners Affiliation of Nigeria (MIPAN) is among the contributors for this version.
Adisa defined that the LAIF Awards stays a platform to symbolize one of the best of creativity not solely in Nigeria however the West Africa. Commending the earlier and current LAIF board members for elevating the bar of creativity by means of the awards, he pressured that the inclusion of MIPAN on this yr’s version of the award attests to the energy of collaboration.
He said that the affiliation was trying ahead to a time when all different sectoral our bodies within the trade would change into a part of LAIF awards, thereby, making the advertising communications trade in Nigeria a powerful pressure to reckon with.
Whereas unveiling the theme for the 2024 LAIF Awards, tagged, ‘Staying ALAIF’, Chairman, LAIF administration board, Jay Chukwuemeka, revealed that it’s thrilling to notice that this version can be constructed on the thought of inclusion with a powerful concentrate on adaptation, survival, and the celebration of the resilient spirit for which businesses and practitioners within the trade are famous for.
Chukwuemeka famous that regardless of challenges confronting the trade and the nation as a complete, each massive businesses and smaller businesses have continued to remain alive and thrive.
To him, “we’re fairly conscious of latest challenges dealing with the trade and enterprise usually in 2024. However because the saying goes, when life offers you lemons, make lemonade. Because of this, we’re prepared to have a look at the brilliant aspect of the state of affairs. We’re celebrating not solely the massive businesses but additionally the smaller businesses which have thrived regardless of the percentages. We’re honoring the resilience that retains us pushing all by means of all the stretch of the yr 2024.”
He disclosed that as a part of efforts to remain related, the board can be introducing new additions to the awards this yr one in all which incorporates the LAIF Academy, a class that gives accredited AAAN businesses to take part by voting for his or her works by means of the newly launched Company Selection award.
He additionally said that this version would witness the presentation of plaques to businesses that win the coveted Grand Prix award and Gold on the awards ceremony whereas businesses with silver and bronze winners will obtain certificates.
This new growth is in alignment with worldwide finest requirements. He disclosed that as an thrilling addition to the LAIF Academy, the board shall be launching the LAIF Report, a platform that serves as businesses’ rating on the medal desk and a document of achievements for brand spanking new businesses to aspire to.
Chukwuemeka revealed that the board is retaining the entry charges for the awards unchanged as this could permit for extra participation from businesses each in Nigeria and different West African nations.
He additional famous that the gesture is a transparent demonstration of the board’s dedication to inclusivity and want to make sure all eligible businesses take part to develop LAIF collectively.
The LAIF Competition week is scheduled to carry between November 18 and 24, 2024 with entry dates to be introduced quickly.
