The worldwide well being physique stated it’s partnering with the WHO Basis, to leverage its 150 nation workplaces and the inspiration’s world attain to amplify the marketing campaign’s affect
The World Well being Organisation (WHO) has launched its first-ever crowdfunding marketing campaign, “one greenback one world,” to sort out well being inequality globally.
This initiative comes amid funding gaps exacerbated by america’ withdrawal of key monetary assist for the organisation.
The US choice, pushed by coverage modifications, eradicated a good portion of the organisation’s funds, leaving very important programmes underfunded and prompting an pressing seek for different funding sources.
Via the marketing campaign, WHO goals to rally people and communities worldwide to contribute in direction of attaining Common Well being Protection (UHC).
In an announcement printed on its web site Wednesday, WHO stated what started as a grassroots effort by workers member Tania Cernuschi has grown right into a worldwide motion.
WHO’s Director-Common, Tedros Ghebreyesus, emphasised that the marketing campaign derives its power from collective motion.
Mr Ghebreyesus famous that WHO is proud to face behind this initiative, which embodies the values of motion, innovation, and hope.
“The ability of the ‘one greenback one world’ motion comes from the individuals. It reveals that in occasions of disaster, individuals all over the place can unite and decide to defending and selling the well being of others,” he stated.
The worldwide well being physique stated it’s partnering with the WHO Basis, to leverage its 150 nation workplaces and the inspiration’s world attain to amplify the marketing campaign’s affect.
It said that for the primary time, it’s adopting crowdfunding as a part of its technique to diversify funding and strengthen grassroots engagement in world well being initiatives.
Imaginative and prescient turned world motion
Based on WHO, the marketing campaign’s root lies in Ms Cernuschi’s imaginative and prescient to empower people to make a tangible affect on world well being via small contributions.
Since its launch in early 2025, almost 5,000 individuals from 140 international locations have joined the motion, demonstrating a shared dedication to well being for all.
Ms Cernuschi stated although the marketing campaign began with one particular person, it’s for everybody.
“This marketing campaign began with one particular person, nevertheless it belongs to all of us. It is proof that people could make a distinction and that collectively, we’re stronger.”
The ‘one greenback one world initiative displays WHO’s broader technique to handle important world well being challenges corresponding to pandemics and humanitarian crises.
By mobilising individuals worldwide, WHO goals to strengthen country-level well being programs and broaden entry to lifesaving assets.
The organisation stated funds raised via the marketing campaign, managed by the WHO Basis, are directed towards well being initiatives in underserved communities, making certain that assets attain those that want them most.
This method based on them aligns with WHO’s dedication to fairness and its perception that nobody is secure till everyone seems to be secure.
The ‘one greenback one world’ marketing campaign stands as a robust instance of how collective motion can drive actual change. By becoming a member of the motion, individuals all over the world are taking a stand to make sure well being care is accessible to all.
US withdrawal
US President Donald Trump had in January signed a number of government orders hours after his inauguration on the White Home. A few of these orders dealt a heavy blow to world efforts and drew criticism from leaders, specialists, and stakeholders worldwide.
Considered one of these is the US withdrawal from the WHO, which had been predicted to hamper the company’s actions.
Nevertheless, the president had argued that the US withdrawal was as a result of inappropriate political affect of member states on the worldwide physique.
“The organisation’s mishandling of the COVID-19 pandemic that arose out of Wuhan, China, and different world well being crises, its failure to undertake urgently wanted reforms, and its incapability to exhibit independence from the inappropriate political affect of WHO member states is the rationale for US withdrawal,” he stated.
The WHO, in response known as for constructive dialogue with the US, emphasising the necessity to protect their decades-long partnership.
The organisation stated its relationship with the US is pivotal to defending world well being and safety.
Within the meantime, the WHO stated it might be adopting cost-cutting measures by reviewing a few of its well being programmes, scale back journey bills and freeze recruitment, besides in important areas.
