NAIROBI — A brand new digital platform designed to remodel the influencer financial system in Africa has been launched in Nairobi.
Dubbed ZAUMU, {the marketplace} is the continent’s first creator-first, end-to-end influencer marketing campaign administration platform, providing a streamlined resolution for content material creators to attach straight with manufacturers.
ZAUMU goals to handle long-standing challenges within the influencer area, together with lack of transparency, delayed funds, poor contract buildings, and misalignment between creators and model targets.
By means of its digital instruments and AI-powered options, the platform offers a structured and safe surroundings the place creators can entry listed initiatives, negotiate contracts, and obtain funds tied to clear milestones.
“Regardless of the rising urge for food for digital advertising and marketing, 90% of initiatives concentrating on creators by no means attain execution,” stated Cedric Nzomo, ZAUMU co-founder.
“The belief hole, lack of transparency, and inefficiencies in undertaking administration make it simpler for manufacturers to stay with conventional advertising–like the 200 billboards between Waiyaki Means and the CBD, which out-earned your entire influencer trade in 2024.”
Statista estimates that Kenya’s influencer advertising and marketing spend stood at $2.5 million in 2024–far under its potential $25 million.
ZAUMU hopes to shut that hole by providing creators instruments to raised handle their mental property, streamline funds, and collaborate seamlessly with manufacturers.
Key platform options embrace clear job listings, streamlined contracts, direct brand-creator messaging and automatic marketing campaign reporting, amongst others.
With content material creation more and more seen as a viable profession path–especially amongst Gen Zs and Millennials–ZAUMU is positioning itself as a launchpad for Africa’s digital financial system.
“The fantastic thing about content material creation is you can monetize what you are already doing. However entry and effectivity have been lacking. ZAUMU is constructed to repair that,” added Nzomo.
The platform’s launch comes at a time when African creators are demanding higher company in how they work, negotiate, and revenue within the digital area.
