Professor of Strategic Administration and Human Capital Improvement at Nnamdi Azikiwe College, Professor Okey Ikechukwu, has raised considerations over the rising affect of Synthetic Intelligence (AI) and the fast unfold of misinformation in status administration.
Ikechukwu who said this at a status roundtable organised by the Nigerian Institute of Public Relations (NIPR), FCT Chapter, described the digital house as a “high-risk battlefield” the place public notion could be destroyed inside seconds.
Themed, “Navigating Fame Challenges within the Digital Period,” the roundtable introduced collectively professionals to debate how finest to safeguard reputations in an age of prompt data and digital disruption
The don lamented that conventional disaster response methods had been now not efficient.
He known as for real-time digital monitoring and proactive communication to mitigate reputational dangers.
“Delayed responses to status crises could be deadly.
Organisations should have a preemptive disaster administration plan that ensures swift, fact-based responses earlier than narratives spiral uncontrolled”, he stated.
He warned that false narratives now unfold sooner than details, making long-term status restoration harder, stressing that PR professionals should undertake digital intelligence instruments to trace and counter misinformation earlier than it goes viral.
In accordance with him, the significance of social listening methods, the place organisations constantly monitor on-line conversations to detect and tackle potential crises can’t be overemphasized.
Chairman of the NIPR FCT Chapter, Stanley Ogadigo, expressed considerations that Nigeria’s socio-economic challenges had been being exacerbated by reputational crises.
He reaffirmed the institute’s dedication to equipping PR professionals with fashionable methods to navigate the complexities of the digital panorama.
