Quick-rising Nigerian famous person, Yusuf Abdul Rahman, popularly recognized by his stage identify Harcher, has formally premiered the music video for his newest single, ‘L.O.V.E,’ on main native and worldwide tv stations throughout Nigeria and overseas on Tuesday, April 22, 2025.
The colourful music video, directed by famend visible storyteller Stephen Mof, marks one other main milestone for the 20-year-old singer, who has been steadily carving a distinct segment in Nigeria’s ever-evolving music business. The monitor ‘L.O.V.E’, produced by proficient younger beatmaker Daniel Emole Chukwufunaya, also referred to as Yeba, is already producing buzz for its catchy rhythm and emotionally wealthy lyrics.
In an announcement to journalists, Olufemi Ajadi Oguntoyinbo, the Chairman and Chief Govt Officer of Bullion Information — Harcher’s document label — expressed immense satisfaction with the artiste’s progress and rising fan base.
“We’re happy with the constructive international reception Harcher is getting,” Ajadi stated. “The video for ‘L.O.V.E’ is not only a visible delight; it carries a common message of affection and unity, making it appropriate for all age classes. It speaks to our mission at Bullion Information — producing music with each nationwide and worldwide enchantment.”
This launch follows the continued success of Harcher’s earlier official video for ‘Peace’, which has been having fun with rotation on tv since March 2025. His constant development alerts the label’s strategic dedication to high quality manufacturing and artist improvement.
Reflecting on his journey, Harcher thanked his group and constant supporters for his or her unyielding encouragement.
“I’m grateful to the chief group at Bullion Information for believing in my dream,” Harcher stated. “To my superb followers, your help is my motivation to maintain creating good music and delivering constructive vibes. Thanks for standing by me.”
Harcher, born and raised in Lagos, started his musical profession as a youngster and shortly drew consideration for his lyrical versatility and vocal agility. Influenced by the golden period of Afrobeat and modern Nigerian sounds, he blends conventional rhythms with trendy storytelling.
His rising catalogue consists of three broadly streamed singles: ‘Peace’, ‘L.O.V.E’ and ‘Jo Si (Dance To It).
All three tracks are at the moment obtainable on main digital platforms together with Spotify, Apple Music, and Audiomack, with hundreds of streams reflecting their recognition amongst Afrobeat lovers each in Nigeria and overseas.
Bullion Information, a UK and Nigerian-based music label based by Ajadi, has positioned itself as a rising power within the African music scene. With a imaginative and prescient to nurture new expertise and elevate Nigerian music globally, the label continues to supply a strong platform for rising artists like Harcher.
Because the video for ‘L.O.V.E’ features momentum throughout media platforms, business insiders imagine Harcher is on a gentle path to stardom — one beat at a time.
