Afrobeats legend D’Banj has enlisted sensational artistes Nasboi and Berry Tiga as model ambassadors for his revolutionary music tech enterprise, CREAM Platform.
CREAM is a platform for expertise discovery and serving to younger creatives discover a platform and needed business connections.
The music tech platform offers artistic minds with distinctive 360-degree choices, together with recording a normal tune, capturing a normal video, collaborating with an artiste of their alternative (music or video), and showcasing expertise.
Nasboi and Berry Tiga, who joined the Koko Grasp to drive inclusivity amongst budding skills, have been unveiled at a press convention in Lagos on Wednesday.
Dbanj informed PREMIUM TIMES that CREAM, an acronym for Inventive Actuality Leisure Artwork and Music, leverages expertise to offer the sources unbiased skills want to attain excellence and take their items to the following stage.
He mentioned, “The platform ensures inclusivity for all city and distant space skills by means of its web site, www.creamplatform.com, and an MTN USSD Code, *463#. It permits skills to share their items with the world on the click on of a button.”
He added that Its environment friendly supply is propelled by essential partnerships with MTN Nigeria and the Financial institution of Business, which give entry to funding and expertise grants.
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Why Nasboi and Berry Tiga?
D’Banj mentioned the selection of brand name ambassadors displays what the CREAM Platform represents.
“Nasboi has confirmed that you simply don’t must signal a recording deal to turn out to be profitable within the music business. He has turn out to be the supply of seen hope to all aspiring artistes.
Likewise, Berry Tiga first uploaded his tune on CREAM Platform at 16 whereas nonetheless a scholar. From that point, he has grown and emerged as one of the crucial important testimonials from Cream Platform,’’ he mentioned.
On the press convention, D’Banj additionally reiterated the platform’s worth proposition to interrupt obstacles and unlock new alternatives for skills throughout Africa.
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He defined, “I’ve at all times mentioned content material is the brand new crude. That is Africa’s first DIY platform for Africans and Africans. It’s greater than only a platform; it’s also a group, an ecosystem, and a one-stop store for expertise discovery, digital distribution, entry to funding and grants. It’s the gateway to the center of Africa’s artistic hub.”
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