The 8-member bloc will showcase its numerous sights underneath the model “Go to East Africa: Really feel the Vibe” throughout the March 4-6 commerce honest in Berlin, Germany.
EAC goals to draw worldwide vacationers and buyers by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights.
The EAC stand at ITB will even present a possibility to member nations to showcase their choices and additional penetrate the worldwide market.
Stakeholders in East Africa’s tourism business have joined forces to make the East African Neighborhood (EAC) the phrase’s subsequent journey and hospitality hotspot throughout the March 4th-Sixth, 2025, Worldwide Tourism Bourse (ITB) in Berlin, Germany.
In an announcement launched on Wednesday, the EAC stated it would, for the primary time, take part within the international expo as a single entity on this planet’s largest tourism commerce honest.
In keeping with the EAC Secretary Basic Veronica Nduva, the bloc will showcase its numerous sights underneath the model “Go to East Africa: Really feel the Vibe.”
“That is a part of the EAC’s efforts to place the area as a number one international tourism vacation spot. The bloc goals to draw worldwide vacationers and buyers by highlighting the area’s wealthy cultural heritage, pure magnificence, and distinctive sights,” Nduva defined.
At the moment, the eight-member EAC provides a variety of experiences for vacationers. For example, it’s residence to a number of the most iconic wildlife, together with the standard Massive 5, with the very best inhabitants of lions on this planet.
Key tourism choices within the EAC
Mount Kilimanjaro, the very best peak in Africa, continues to attract adventurers from all over the world, whereas the Nice Migration, a pure marvel shared between Kenya and Tanzania, stays a significant spotlight for holidaymakers from internationally.
Moreover, the EAC’s vibrant cities, hospitable individuals, and numerous ethnic communities additional improve its attraction as a must-visit vacation spot.
In keeping with the EAC, a joint ticket participation at ITB Berlin will even function a platform to advertise East Africa’s multi-destination tourism choices and cross-border experiences. “Worldwide guests have a possibility to discover the seamless journey prospects throughout the area, with its breathtaking pure landscapes, pristine seashores alongside the Indian Ocean, and wealthy cultural traditions. The EAC goals to display the area’s potential to offer an unforgettable journey expertise for vacationers from all over the world,” the assertion provides.
Furthermore, the EAC stand at ITB will present a possibility to member nations to showcase their choices and additional penetrate the worldwide market to develop their home tourism industries.
Along with showcasing East Africa’s distinctive sights, ITB commerce honest will give beginning to helpful alternatives for buyers, authorities companies and different business stakeholders to ascertain strategic enterprise partnerships. Exhibitors drawn from EAC member nations could have an opportunity to interact with patrons from the profitable worldwide markets, additional enhancing their relationships with international journey commerce companions.
Sustainable tourism practices
The EAC will even convene a platform to deliberate on sustainable tourism traits and joint tourism advertising efforts because it launches the Go to East Africa: Really feel the Vibe” model.
In the intervening time, the tourism business stays a essential contributor to the expansion of EAC financial system. The sector is a main earner of international change and is equally a key driver of recent job alternatives throughout the hospitality business and within the complimentary enterprise segments.
By presenting itself as a unified bloc at ITB Berlin, the EAC is poised to reinforce its worldwide vacationer numbers whereas fostering sustainable tourism practices.
“We’re delighted to notice that the EAC has totally recovered from the impacts of COVID-19 by way of tourism numbers, with the area having recorded roughly 8.5 million worldwide vacationer arrivals in 2024, in comparison with pre-COVID ranges of seven.7 million arrivals in 2019,” Nduva said.
She additional famous that by way of the promotion of the “Go to East Africa: Really feel the Vibe” tourism model, in addition to the nationwide tourism manufacturers, the EAC will attain over 11 million vacationer arrivals by the top of 2027.
The EAC invitations vacationers and business stakeholders to expertise the area’s breathtaking magnificence and wealthy cultural heritage. From the towering peaks of its majestic mountains to the awe-inspiring Nice Migration and the heat of its individuals, East Africa guarantees an unforgettable journey for each traveler.
Forward of the upcoming occasion, Fred Odek Odhiambo, Chairman of the East Africa Tourism Platform, underscored the importance of EAC’s participation, calling it a landmark step in positioning East Africa’s tourism sector on the worldwide map.
Go to East Africa: Really feel the Vibe
“Beneath the theme ‘Go to East Africa: Really feel the Vibe,’ we’re not solely showcasing the area’s gorgeous landscapes and numerous cultures but additionally selling East Africa as a seamless, multi-destination expertise,” he stated.
Mr. Odhiambo additional emphasised the chance for the world to discover East Africa in its full vibrancy. “We look ahead to forging strategic partnerships that may drive sustainable tourism development and funding throughout the area,” he added.
The “Go to East Africa: Really feel the Vibe” marketing campaign, together with participation at ITB Berlin, is backed by the European Union by way of the LIFTED venture. The initiative—Leveraging Integration Frameworks for Commerce in Companies and Civil Society within the EAC—is co-financed by the EU and Germany’s Federal Ministry for Financial Cooperation and Growth (BMZ).
LIFTED goals to reinforce regional, continental, and bilateral commerce in providers whereas strengthening civil society engagement inside the framework of the African Continental Free Commerce Space (AfCFTA). The venture is applied by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in liaison with the EAC Secretariat.
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