Job title: Head of Social Content material & Technique Job at Pulse Nigeria
Firm:
Job description: Pulse is Africa’s main progressive media firm, informing and interesting Africa’s younger viewers – and offering expansive media attain and artistic advertising options to companions. We run information web sites and social channels and advertising and manufacturing throughout Francophone and Anglophone West Africa and East Africa.We’re recruiting to fill the place under:Job Place: Head of Social Content material & Technique – Pulse PicksJob Location: Lagos
Employment Sort: Full-timeJob Abstract
- We’re in search of a talented and visionary Head of Social Content material & Technique to guide and form Pulse Picks’ social media presence. Because the driving pressure behind our social content material, you’ll set up and execute a cohesive technique that elevates model engagement, viewers development, and content material innovation.
- On this position, you’ll information a proficient crew of Social Media Managers and Content material Creators,crafting impactful content material methods that resonate with our viewers.
- You can be chargeable for setting a transparent imaginative and prescient, accelerating social development, launching progressive content material codecs, and optimizing efficiency to make sure Pulse Picks maintains an attractive on-line identification.
Key Obligations
Imaginative and prescient & Mission Setting:
- Outline and talk a transparent imaginative and prescient and mission for Pulse Picks’ social media channels, centered on development, authenticity, and group constructing.
- Guarantee all content material aligns with this imaginative and prescient, establishing Pulse Picks as a go-to platform for product suggestions and life-style insights.
Workforce Management & Growth:
- Set up and oversee a transparent crew construction and handle a crew of Lead Inventive Strategist, Social Media Managers, Content material Creators, Channel Progress Managers, and Group Supervisor.
- Outline and allocate KPIs and tasks to make sure every crew member aligns with and contributes to strategic model targets.
- Collaborate with the Lead Inventive Strategist to information and help Social Media Managers and content material creators in delivering high-quality work whereas making certain adherence to model requirements.
Inventive Technique & Content material Planning:
- Set month-to-month themes and strategic path for the crew to information content material ideation and matter choice, making certain alignment with model messaging and goals.
- Assessment and approve the always-on content material calendar created by the Lead Inventive Strategist, making certain it meets high quality and strategic requirements earlier than the QA stage.
- Oversee closing content material evaluate, validating that each one proposed subjects, movies, and schedules mirror model pointers and are prepared for execution.
- Work on launching new content material collection and codecs tailor-made to develop viewers engagement and diversify content material choices.
- Establish and domesticate partnerships with collaborators on Instagram, Twitter and TikTok that develop model attain and strengthen Pulse Picks’ thought management place.
High quality Assurance:
- Guarantee all video content material and banner designs are error-free and align with model requirements.
- Set up and preserve normal codecs and pointers to boost and preserve Pulse Picks’ video high quality.
Group Engagement:
- Actively monitor group administration efforts to foster a loyal and engaged viewers, making certain responses are well timed, related, and aligned with model voice.
Social Media Progress:
- Develop and direct social media methods to speed up follower development, attain, and engagement, guiding Channel Progress Managers to attain focused metrics by way of strategic, data-driven planning.
- Develop techniques to drive group enlargement throughout platforms resembling WhatsApp, Telegram, and TikTok, making certain alignment with the general model imaginative and prescient, whereas guiding Channel Progress Managers of their execution.
- Monitor and report on development metrics, making data-driven selections to regulate methods and attain targets.
Efficiency Evaluation & Optimization:
- Work on monitoring social media KPIs and creating month-to-month engagement and development stories.
- Regulate content material methods primarily based on information insights, specializing in what drives the best engagement and follower retention.
- Check new codecs, put up timing, and content material themes, optimizing primarily based on efficiency information to maximise attain and development
- Preserve monitor of business tendencies, viewers suggestions, and opponents to adapt Pulse Picks’ social media strategy successfully.
Undertaking Administration:
- Oversee manufacturing schedules, making certain well timed content material supply.
- Handle end-to-end social media campaigns, coordinating crew efforts to fulfill marketing campaign targets.
- Supervise inventive initiatives to fulfill model requirements.
Copywriting & Advert Creation Oversight:
- Oversee the copywriter in creating participating copy for social media posts, ads, and promotional supplies.
- Information the execution of social media advert campaigns, making certain messaging successfully boosts viewers engagement.
- Assessment and refine copy variations primarily based on efficiency metrics to optimize outcomes and drive content material effectiveness.
Portfolio:
- A robust portfolio showcasing your experience & management in social media technique, social development initiatives, content material creation & planning, and profitable marketing campaign execution is required.
Key Targets
- Develop participating and constant content material calendars for all platforms, making certain alignment with Pulse Picks’ model messaging and imaginative and prescient.
- Drive noticeable enhancements in social media engagement, attain, and follower development by guiding and optimizing the work of Social Media Managers and Content material Creators.
- Make the most of social media KPIs and analytics to refine content material methods, aiming for constant will increase in follower numbers, engagement charges, and marketing campaign effectiveness.
- Efficiently launch and combine new content material collection to diversify and have interaction the Pulse Picks viewers.
Anticipated wage:
Location: Nigeria
Job date: Sat, 02 Nov 2024 02:50:29 GMT
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