By Bessie Odu
26 March 2025 |
5:02 am
It’s no information anymore that for a few years now, Nigeria has remained one of many largest markets for human hair extensions and wigs. Sure, regardless of our excessive demand for these merchandise, we nonetheless proceed to rely on importing them from overseas nations, spending a number of tens of millions of naira doing so. This dependence on overseas hair merchandise…
It’s no information anymore that for a few years now, Nigeria has remained one of many largest markets for human hair extensions and wigs. Sure, regardless of our excessive demand for these merchandise, we nonetheless proceed to rely on importing them from overseas nations, spending a number of tens of millions of naira doing so. This dependence on overseas hair merchandise has continued to empty our economic system additional and has restricted alternatives for creation of jobs on this subject. It’s excessive time we had a rethink of our method and concentrate on how we will develop our personal hair manufacturing business that may serve us all.
Constructing a powerful hair manufacturing sector goes past enterprise alone, additionally it is an avenue to rising financial development. After we set up manufacturing amenities in Nigerians, what occurs in consequence? We create job alternatives throughout the varied industries concerned within the course of! Proper from the industries concerned within the sourcing the uncooked supplies to the industries concerned in manufacturing unit operations and retailing. Completely everybody concerned, from the stylists to enterprise homeowners would profit from this guaranteeing that the cash generated within the course of is circulated and stays with the nation. This can little doubt contribute to our financial development and improvement.
Moreover, once we manufacture hair merchandise domestically, we could be sure of high quality management. Don’t you suppose? No extra or relatively much less instances of inferior high quality hair merchandise can be prevalent anymore. Many wigs and hair extensions are tremendous pricey and but nonetheless fail to fulfill the distinctive wants of Africans. By producing this stuff regionally, we will make sure that we create merchandise that go well with our distinctive local weather, preferences and sturdiness expectations. Not solely will this fulfill demand, it would additionally place our beloved nation as a number one provider to different African and international markets.
One other necessary factor to think about is the truth that the excessive rise in greenback to naira charges has made it such that importation of merchandise now could be tremendous costly. By decreasing our dependence on overseas nations for his or her provide of merchandise, we will then start to stabilize costs, enhance simple accessibility of merchandise and make our personal top quality hair merchandise reasonably priced for a lot of Nigerians.
Analysis would present you that nations like South Korea and Brazil have already constructed billion greenback industries from hair manufacturing. Nothing is stopping Nigeria from doing in order nicely. With the appropriate consideration to this matter, appreciable funding and help of coverage, Nigeria would certainly have the potential and functionality to do the identical. We’ve the expertise, the demand and the God given sources to take action. The lacking aspect? Our dedication to constructing this business from inside.
Nigeria as an entire, should transfer from being only a shopper to being a producer. Making this shift would certainly make Nigeria wealthy and its individuals in consequence. The way forward for our economic system could be impacted by the alternatives we make concerning our hair business right this moment.
Bessie Odu is a hair manufacturing knowledgeable, founding father of Aptitude Hair Academy, and a pioneer in Nigeria’s human hair manufacturing business. With a background in Microbiology and an MBA in Healthcare Administration, she has complemented her enterprise experience with certifications from ITEC (UK) in Wig Making and specialised coaching from John Korea Hair College in South Korea. She can also be an alumna of the Enterprise Growth Heart at Pan-African College, Lagos.
