Irvine Companions, a number one artistic communications company with places of work in Africa and Europe, has signed an unique licence with Dreaminfluence as their Africa associate. Dreaminfluence, an all-in-one platform that empowers manufacturers to construct and scale influencer advertising and marketing has executed 1,000s of influencer campaigns and labored with over 20,000 influencers.
This revolutionary platform’s digital capabilities will help the content material creators who’re driving Africa’s quickly increasing US$ 3.08 Billion creator financial system. Regardless of creators on the continent profiting from platforms like TikTok, African creators nonetheless earn considerably lower than their counterparts in different areas, regardless of producing high-quality content material. Moreover, infrastructure limitations and a digital abilities hole hinder the progress of the creator ecosystem.
Monetization shouldn’t be out of attain for African creators says Rachel Irvine, CEO of Irvine Companions. She provides that “Dreaminfluence gives digital infrastructure and connects creators to manufacturers, backing their work so that they can also unlock alternatives whereas manufacturers can develop their attain with genuine content material that resonates with audiences.”
Dreaminfluence CEO, Mads Wedderkopp, explains “We’ve got labored with many main manufacturers within the Nordics and are excited to lastly carry our platform to Africa via this unique partnership with Irvine Companions.”
“The choice to work with Irvine Companions as our Africa associate was a no brainer, given the roster of shoppers they serve, and their continental and European footprint.”
Among the main manufacturers that use Dreaminfluence for his or her influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.
The way it works
Dreaminfluence was based in 2018, to remodel influencer advertising and marketing from being about affiliate hyperlinks and low cost codes to specializing in precise model ambassadorship. This imaginative and prescient is translated into the options that Dreaminfluence presents, for each manufacturers and influencers.
These model options embrace:
Discovery of influencers: Manufacturers can discover the fitting influencers for his or her campaigns, with out losing time on influencer outreach
Marketing campaign analytics: Monitor marketing campaign efficiency, report the worth, and establish the best-performing influencers
Constructing relationships: Influencers transfer from short-term model campaigns to long-term model ambassadorship
Marketing campaign administration: Handle influencer funds, product delivery,g and safe content material utilization rights
Paying a number of influencers at a time with one click on
For influencers, the options are:
Apply to hitch a model group or marketing campaign via the app
Be chosen as a part of the ambassador group
Be part of new campaigns when they’re printed
Run all marketing campaign admin together with funds, content material concepts, and approvals via the app
Join right here
The Dreaminfluence distinction
Irvine Companions is consistently working with influencers throughout Africa on completely different campaigns for its shoppers and Dreaminfluence gives an revolutionary technique to streamline company relations with main and rising content material creators on the continent.
Mohale Moloi, Content material Director at Irvine Companions explains that “creator advertising and marketing research inform us that greater than 50% of manufacturers plan to extend their spending on influencer advertising and marketing in 2025. However ensuring these campaigns ship outcomes throughout the entire advertising and marketing funnel requires an in-depth understanding of market nuances, which is what we carry to the desk.”
By working with a dynamic platform like Dreaminfluence, Irvine Companions will take influencer campaigns to the following degree by combining native insights with a platform that makes the whole lot from marketing campaign choice to funds extra environment friendly.
“We’re most excited concerning the actionable marketing campaign information and excessive ROI that Dreaminfluence presents,” says Moloi.
