Marketing Director CEWA (Nigeria, preferred or Kenya)

Job title: Advertising Director CEWA (Nigeria, most well-liked or Kenya)

Firm: International Profession Firm

Job description: Job Description:At Beiersdorf, we wish to assist individuals be ok with their pores and skin – and our dedication goes far past caring for pores and skin. For 140 years, we now have developed revolutionary pores and skin and physique care merchandise for well-known manufacturers resembling NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act in accordance with our function, WE CARE BEYOND SKIN, and take duty for our shoppers, our staff, the setting and society.Behind each model, each product and each accomplishment are our greater than 20,000 staff. It’s for them that we stay a tradition of inclusion, respect and belief that’s strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace range by valuing the distinctiveness of every particular person and being dedicated to equal alternatives for all.Your Duties1. Overdrives Market Share & Penetration
Delivers market share development throughout a number of classes, in a sustainable method.
Liable for topline efficiency (revenues development, market share)
Understands market dynamics to outline and implement plans that make our merchandise attain extra households, extra typically, at a better worth.2. Advertising Plan
Owns and implements the Advertising Plan with excellence. 100% accountability in personal nation clusters, receiving robust steering from MD SSA (Subsaharan Africa).
Coordination with Gross sales, Shopper & Buyer Advertising and E-Commerce groups to make sure tight coordination/synchronization.
Ensures that Advertising plan is grounded on deep client and market understanding, to outline the JBTD.3. Progress enabler with ROI conduct
Well timed identifies points and development alternatives, guaranteeing full funding behind key initiatives, throughout all touchpoints.
Delivers highest ROI to drive in-market efficiency.
Tears down inside and exterior development obstacles.4. Industrial Abilities
Sturdy industrial expertise wanted to outline and implement optimum plans with S&CM, Gross sales and E-Commerce groups.5. Full-Funnel Excellence
Function mannequin on consumer-centric activation excellence & efficiency measurement.
Excellence in Classical Media: SOV/SOI, WOA, Attain 1+, 3+, Frequency, Copy Size optimizations, and many others.
Excellence in Digital Media: Precision Advertising, Influencers Advertising, Social Media, Earned Media, and many others.
Information-driven selections and optimizations in real-time, throughout the full-funnel (main inside and exterior groups).
Units studying agenda and delivers Efficiencies and Effectiveness by Classes and International locations.
Businesses Administration (allows proper buildings, prices & owns robust relationship in step with technique).6. Model Guardian:
Is the frontline model guardian throughout all touchpoints and stakeholders (inside and exterior ones).
Ensures the model is constructed with consistency, throughout classes and international locations.
Strengthens NIVEAness fairness objects.7. Advertising Funds
Owns and maximizes Advertising Funds, past Advertising operate.
Allocates sources in step with technique, with 100% accountability within the MU (not solely on lead market).
Discover’s “Can do’s” to allow them to be later reinvested within the enterprise.8. Group and Processes
Permits additional growth (efficient/environment friendly) of all processes in addition to the construction of the Administration Unit. Figuring out organizational adjustments and measures for enchancment of the group and provoke satisfactory measures.9.Management
Is seen as a frontrunner within the group, in personal MU and sub-regional Cluster (AME – Africa/Center East).
Builds a pipeline of the following technology of MU Advertising Leaders.
Ensures manufacturers, enterprise and folks consistency throughout classes and international locations.NecessitiesYour Profile12+ yrs. Expertise in Model Advertising, in world corporations.International, Regional and Native expertise will probably be a plus.Capability to implement advertising plans and methods, with excellence.Capability to affect and encourage giant industrial groups within the MU.Sturdy industrial expertise.Very Good in Media Administration (full client journey, together with Digital Excellence).Glorious collaborator.Potential to develop inside Beiersdorf Advertising Operate.Globally cellular (if native candidate, ought to present robust willingness for a global profession).Sturdy & broad management expertise, has managed giant & digital and worldwide groupsEntrepreneurial and robust industrial orientationSturdy interpersonal/ networking expertise.Capability to function in a matrix construction and lead by affectLanguage: Glorious verbal and written communication in English. Information of native language extremely usefulAdvantagesWe provide a aggressive wage, trip , with us you get a good quantity of trip days, versatile working hours, working hours.

Anticipated wage:

Location: Kenya – Lagos, Lagos State

Job date: Fri, 13 Sep 2024 22:13:53 GMT

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