N10 million up for grabs as Streetfoodz Naija Season 5 begins

The fifth season of StreetFoodz Naija has formally kicked off, with the organisers saying a N10 million prize for the perfect road meals vendor.

The present is an initiative of FoodBay TV to construct Nigeria’s road meals tradition whereas providing a platform for younger distributors to raise their companies by means of mentorship and monetary help.

The press convention, held on Monday on the T Block Convention Corridor, Alausa, Lagos, was attended by dignitaries, together with the Lagos State Commissioner for Youth and Social Improvement, Mobolaji Ogunlende, and the Everlasting Secretary, Youth and Social Improvement, Oluwatoyin Oke-Osanyintolu.

Season 5

Femi Ogundoro, Managing Director and CEO of FoodBay TV, who additionally served as co-host, expressed the platform’s significance, saying that this season’s winner is not going to solely stroll away with the prize cash but in addition obtain enterprise instruments to scale their enterprise.

All 14 contestants may also profit from scholarships on the Hospitality Enterprise College, which can equip them with precious information.

The Meals Bay CEO acknowledged that the 2024 docu-reality cooking collection theme is ‘Love and Road Meals,’ which highlights the connection between meals, tradition, and neighborhood. He mentioned, “We wish this version to be about love — love for meals, custom, and the craft of road meals. This competitors isn’t nearly who’s the perfect cook dinner; it’s about giving again to the neighborhood and fostering a spirit of entrepreneurship amongst younger distributors. A variety of Nigerians depend on Road Meals. Within the final ten years, we have now begun repositioning how issues are executed. We wish to change the narrative and make road meals a viable enterprise choice.”

Mr Ogundoro highlighted that over 132 million Nigerians residing under the poverty line depend upon road meals distributors for his or her meals. He defined that the present goals to rebrand these distributors, provide mentorship, and empower them to develop their companies.

He identified how the present has reworked the lives of contestants, with distributors like Korede Spaghetti and Lakrim serving as examples; “Korede Spag was promoting 500 packs of meals at N800 per pack, however now, with the assistance of mentorship by means of the present, he sells 3,000 packs at N2,500 every and has employed over 50 individuals. Equally, Lakrim, topped the King of Road Meals final yr, has expanded his enterprise considerably, displaying what this platform can do.”

Mr Ogundoro acknowledged that StreetFoodz Naija isn’t only a competitors however a platform targeted on empowerment and development. It goals to assist road meals distributors take pleasure of their work and recognise the potential of their companies.

Judges

FoodBay TV acknowledged that entries for the 2024 version have been formally opened.

The CEO introduced that purposes will shut on 23 September, with the principle occasion beginning in October and the grand finale scheduled for 16 November.

The organisers famous that Road meals distributors excited about collaborating should submit a video explaining why they need to be chosen for the present.

This yr’s judging panel consists of culinary skilled Chef Tolani, aka ‘Diaryofakitchen lover’, well-known well being influencer Chinonso ‘Aproko Physician’ Egemba, and meals critic Opeyemi Famakin.

Collectively, they are going to assess the contestants, specializing in their creativity in dishes and enterprise acumen.

Nigerian influencer Enioluwa Adeoluwa hosts the present. His ardour for meals and energetic character makes him the proper match for participating with the contestants and the viewers.

Partnership

One spotlight of the fifth version unveiling is StreetFoodz’s collaboration with the Lagos State Ministry of Youth and Social Improvement.

The Meals Bay CEO mentioned, “The youth improvement enterprise can’t be left within the fingers of the federal government alone. That’s why we have now partnered with the Lagos State authorities to develop entrepreneurship amongst younger people who find themselves into the road meals enterprise in Lagos State.

“We wish to create alternatives that practice, encourage, and empower youth. That is the principal motive for the meals contest – to nature the constructive half by means of our management and financial empowerment program,” he mentioned.

Talking on the collaboration, the Lagos State Youth and Social Improvement Commissioner, Mobolaji Ogunlende, mentioned, “StreetFoodz Naija Season 5 is one other platform that might encourage, educate, and empower the nationwide youth of Nigeria. This platform not solely celebrates the colourful culinary panorama of Nigeria but in addition permits the youth and their beloved companies.

“This theme, ‘Love and Road Meals,’ resonates deeply with our nation as we heartily advocate for this empowerment and neighborhood hub. Road Foodz Naija is a crucial platform for younger entrepreneurs to vary their culinary habits, reworking their ardour into profitable companies by permitting them to compete and study for larger issues.

“This present is greater than only a celebration of artwork; genuine culinary is a robust financial empowerment and worth job. The Lagos State authorities, underneath the ministry of Governor Babajide Sanwoolu, is dedicated to social inclusion, gender equality, and youth improvement. Social improvement is dedicated to alternatives to coach, encourage, and empower youth.

“These ideas are the essence of what Road Meals Naija is about. I’m assured that our partnership with Meals Bay TV would yield tangible outcomes by empowering younger entrepreneurs, selling culinary objects, and fostering love in our neighborhood. To get on the present, merely file a video of the particular person and the meals, ship it to the supplied quantity or add it to the native road meals web site.”

Meals Bay additionally introduced its partnership with Golden Penny, Maltina, Calypso, PRISMS Healthcare Ltd, and FCMB.