A brand new platform, Newbanger, has emerged to rework the panorama of music promotion for African musicians. Designed to facilitate direct connections between artists and music curators/professionals, Newbanger goals to make music promotion extra inexpensive, clear, and cost-effective.
Impartial musicians usually grapple with excessive promotion prices, lack of transparency, and problem measuring the success of their promotional efforts. Historically, these challenges are exacerbated by gatekeepers and middlemen who drive up prices and complicate the method, usually deterring gifted artists who can not afford the steep charges.
Newbanger addresses these points head-on with its intuitive platform, which permits musicians to create campaigns and straight join with a big selection of curators/proffesionals—reminiscent of music blogs, DJs, OAPs, influencers, content material creators, playlist curators and present promoters—from a verified listing. By eliminating intermediaries, Newbanger ensures that promotion is each inexpensive and efficient, with measurable outcomes.
The platform advantages not solely musicians but additionally curators and business professionals, offering them entry to a various vary of rising and established artists whereas making certain they’re compensated for his or her providers. This strategy ensures that musicians work with credible professionals quite than unverified entities.
In accordance with Adewale Akintade, Founding father of Newbanger, “With Newbanger, musicians can successfully promote their music at an inexpensive price, monitor their progress, and obtain actionable insights, all whereas saving time and sustaining give attention to their craft.”
