Former President of the Affiliation of Promoting Practitioners of Nigeria, Steve Omojafor, has urged gamers within the nation’s advertising and marketing communications business to embrace ardour to excel.
Talking on the Edge Awards 2024 held in Lagos, final weekend, he stated folks with ardour might change the world for higher. Describing the awards’ organiser and Writer/ CEO Advertising Edge Group, John Ajayi, as a person of unusual ardour, he recalled, “I used to be round when Advertising Edge was going to start out. Ajayi confirmed all seriousness and doggedness. He won’t ever settle for no for a solution. Every time he desires one thing, the eagerness he places into it’s past borders. He took the bull by the horn.”
On his half, consultant of Ekiti State governor, Yinka Oyebode, assured of the state’s continued assist to Advertising Edge and The Edge Awards. In his speech, Ajayi stated with the repay, ‘Excellence Past Borders’, the Edge Awards displays Advertising Edge’s broader mission and imaginative and prescient which is to offer a platform that honours and conjures up gamers who’ve made their marks, not solely within the advertising and marketing and promoting group, but additionally in politics, leisure and different fields that impression humanity.
He added by increasing the award classes to embody oil and fuel, ICT, insurance coverage, air transport, building, actual property, well being care infrastructure and plenty of extra, the Edge Awards goals to recognise and rejoice excellence throughout a broad vary of industries.
Talking additional, he said the choice to rebrand the signature award is coming at a time when the advertising and marketing business is present process speedy transformation, each regionally and globally. The Edge Award will due to this fact function a beacon of chance within the business, recognising the artistic efforts and power that really push success past boundaries.
