To mark World Well being Day 2025, themed “Wholesome Beginnings, Hopeful Futures,” Orange Group, considered one of Nigeria’s main FMCG firms, is rolling out a contemporary, people-centered wellness marketing campaign titled “Sip Wellness with Herbasip.”
The initiative is designed to encourage Nigerians to undertake more healthy existence by making small, accessible decisions on daily basis.
On the coronary heart of the marketing campaign is Herbasip, a wellness drink formulated with pure herbs identified for his or her immune-boosting and cold-relief properties. Appropriate for each adults and kids, Herbasip is positioned as a simple and pleasant method to assist total well being and well-being. The product displays Orange Group’s long-standing dedication to offering revolutionary, science-backed options that promote higher residing.
Uchenna Ezenna, Director of Media and Communications at Orange Group, emphasised the alignment between the marketing campaign and this yr’s World Well being Day theme. “At Orange Group, our focus is on enriching lives by means of helpful and accessible merchandise. ‘Wholesome Beginnings, Hopeful Futures’ echoes our perception that wellness begins with easy every day habits. Herbasip embodies this precept, providing a handy, pure choice for individuals to take management of their well being,” she stated.
Launching formally on April 7, 2025, the marketing campaign will characteristic a cross-platform digital activation utilizing the hashtag #SipToWellness. This collection will spotlight how Herbasip helps immune well being and the way straightforward it’s to combine into every day routines. Wellness influencers and well being practitioners Damian Avar (@therealsabidoctor) and Dr. Adefunke will lead the net dialog, sharing knowledgeable insights, product opinions, and informative content material to teach the general public on sustaining a powerful immune system.
Past selling a product, Orange Group’s marketing campaign seeks to spark a motion round intentional wellness. The core message is obvious: small life-style modifications, like selecting a natural wellness drink, can have a huge impact on long-term well being. With “Sip Wellness with Herbasip,” the corporate invitations Nigerians to take a easy, proactive step towards a more healthy, extra hopeful future.
