Paula Pwul’s Debut Publication A Guide On How African Women Can Build Global Brands

Lawyer turned private branding strategist, Paula Pwul’s maiden publication ‘That Web Factor You’re Doing’ is a sensible information on how African girls can construct resilient, world manufacturers.

Launched Might 2025, in e-format and paperback, the publication coalesces years’ value of knowledge and expertise garnered by the founding father of Afrocreate Digital and host of She’s The Model podcast, empowering African girls to leverage the web with goal.

‘That Web Factor You Are Doing’, goes past social media suggestions, providing professionals, creatives and entrepreneurs a roadmap to construct manufacturers rooted in goal, readability and affect. Via relatable tales, real-life case research, and actionable insights, Pwul equips readers with the instruments to beat self-doubt, make clear their message, create impactful content material, and switch their experience into revenue.

“The web is rewriting the foundations, and we are able to now not afford to play small,” asserts Pwul. “This e-book is for the lady who’s able to personal her voice, inform her story, take herself severely, and construct a world model round her experience.”

Born out of numerous conversations with good, succesful girls who struggled to point out up on-line with confidence and intention, the e-book covers important matters as ‘Clarifying Your Message and Proudly owning Your Story’, ‘Overcoming Imposter Syndrome’, ‘Creating Content material That Construct Belief and Drives Outcomes’, ‘Constructing A Community That Truly Works’, and ‘Getting Paid For What You Know’.

With this launch, Pwul continues her mission to equipping African girls to construct worthwhile, purpose-driven manufacturers that mirror their values and amplify their voices on a world stage.