28 September 2024 |
11:30 am
Sony Music West Africa partnered with The Beat 99.9FM for The Beat Brunch, a high-profile occasion that celebrated Beat FM’s profound affect on Africa’s music and tradition over the previous 15 years. Since launching in 2008, The Beat FM has grown organically, turning into a central determine in Africa’s cultural dialogue. Deji Awokoya, Common Supervisor of…
Sony Music West Africa partnered with The Beat 99.9FM for The Beat Brunch, a high-profile occasion that celebrated Beat FM’s profound affect on Africa’s music and tradition over the previous 15 years. Since launching in 2008, The Beat FM has grown organically, turning into a central determine in Africa’s cultural dialogue.
Deji Awokoya, Common Supervisor of The Beat 99.9FM, remarked, “This milestone marks 15 years of devoted service in delivering leisure, information, and music, establishing The Beat 99.9FM as a cultural cornerstone of Lagos. The celebration honors our loyal viewers and proficient staff whose help and creativity have pushed our success. We glance again with satisfaction on our shared moments and eagerly anticipate persevering with to innovate and strengthen our neighborhood connections.”
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Hosted on the upscale Wings Complicated on Ozumba Mbadiwe, Victoria Island, the brunch was a celebration of the neighborhood Sony Music West Africa and The Beat 99.9FM has constructed through the years, attended by business executives, media personalities, and celebrities akin to CKay, Falz, Ajebutter, Kemuel, Skales, Groovy Mono, Kriz Beatz, Deena Adé, LIAHM, and extra.
The Beat 99.9 FM has nurtured a major variety of media professionals, together with TaymiB, Toolz, Douglas Jekan, Osikhena ‘Osi Suave’ Dirisu, Nicole Abebe, Bibi Raii, Tosan Wilts, and many others. A number of the above-mentioned personalities have been additionally current on the brunch.
The leisure was equally outstanding with Ayo Maff kicking issues off with high-energy performances of his hits Supplier and Are You There, whereas Morravey took to the stage to tease her new monitor, IFENEME, which was met with enthusiasm from the viewers.
Hitmaker Oxlade additionally delivered a standout set that featured singles from his album Oxlade From Africa, alongside his chart-topping hit KU LO SA.
The power within the room was on a constant excessive buzz, thanks in no small half to DJ units from the ever standard and tremendously proficient DJ Obi, DJ NTY, and DJ DayZee who saved the vibe going robust. In the meantime, the meals and drinks flowed copiously, making certain that the celebration felt as indulgent because it was spirited.
The Beat 99.9FM has at all times been pushed by a imaginative and prescient to innovate and have interaction with its viewers in significant methods.
The Programmes Director of The Beat 99.9FM, Osikhena ‘Osi Suave’ Dirisu mentioned this forward-looking method, “Our focus is on evolving with the music and leisure business whereas staying true to our 15-year legacy. We’ll proceed constructing robust connections with our listeners via community-based initiatives, unique fan experiences, and interactive occasions. Our aim is to deepen that relationship via each dwell and digital occasions that commemorate tradition — like Beat Brunch, fan hangouts, and partnerships with main artists and types.”
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Sony Music West Africa’s partnership with The Beat 99.9FM for this occasion was an ideal alignment that buttressed their shared imaginative and prescient of pushing the boundaries of Nigerian music and leisure.
Common Supervisor of Sony Music West Africa, Oluwaseun “Banko” Lloyd affirmed this, “Our collaboration with Beat FM for the brunch displays our dedication to cultural relevance. We’re not simply right here to watch the tradition; we’re right here to contribute to its progress, present a platform for brand new voices, and encourage innovation inside the business. It’s via initiatives like this that we create areas for the subsequent technology of African artists to attach, collaborate, and flourish in a sustainable manner. Our aim has at all times been to nurture expertise from the grassroots whereas constructing bridges between African music and the worldwide market. This collaboration is one among many steps towards fulfilling that mission.”
It was a celebration of Beat FM’s 15-year run however extra, of the thriving cultural ecosystem that each entities proceed to help.
It’s a sentiment that Omolola Ige, Advertising and marketing Supervisor of Sony Music West Africa echoes: “Constructing strategic partnerships is essential for Sony Music West Africa to deepen its roots within the Nigerian music scene. It permits us to faucet into native experience, develop artists, improve market penetration, and guarantee cultural relevance. By nurturing these relationships, we will drive long-term progress, artist success, and contribute to the business’s enlargement.”
For a lot of who attended, it was undoubtedly a day to recollect, and for individuals who didn’t, effectively, we’ll simply say: be sure to don’t miss the subsequent one.
See images from the Beat FM and Sony Music business brunch under:
