Name it an antidote to quick style: Japanese denims hand-dyed with pure indigo and weaved on a clackety classic loom, then bought at a premium to international denim connoisseurs.
In contrast to their mass-produced cousins, the powerful clothes crafted on the small Momotaro Denims manufacturing unit in southwest Japan are designed to be worn for many years, and include a lifetime restore guarantee.
On website, Yoshiharu Okamoto gently dips cotton strings into a bath of deep blue liquid, which stains his fingers and nails as he repeats the method.
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The cotton is imported from Zimbabwe, however the pure indigo they use is harvested in Japan — its color far richer than artificial imitations, in line with Okamoto.
He calls it a “time-consuming and dear” technique, generally used to dye kimonos within the Seventeenth-Nineteenth century Edo interval.
Momotaro Denims was established in 2006 by Japan Blue, one of some dozen denim producers within the seaside city of Kojima, famend for his or her artisan high quality.
“We’re very strict about all points of producing,” Japan Blue’s president Masataka Suzuki advised AFP.
That features “whether or not the stitching is finished correctly, and whether or not the dye is gorgeous,” making native craftspeople with conventional manufacturing expertise indispensable.
Their efforts don’t come low cost, nevertheless. An ordinary pair of Momotaro Denims retails for round 30,000 yen ($200) whereas a silk-blend pair prices 60,000 yen.
The model’s costliest providing, woven by hand on a wood machine transformed from a luxurious kimono loom, has a price ticket of over 200,000 yen.
Following within the footsteps of in style high-end Japanese denim manufacturers comparable to Osaka-based Evisu and Sugar Cane in Tokyo, curiosity in Japan Blue is rising amongst abroad buyers.
They now account for 40 p.c of retail gross sales, and the corporate lately opened its sixth Kyoto retailer concentrating on deep-pocketed vacationers.
‘Area of interest’ popularity
Denim-making flourished from the Nineteen Sixties in Kojima, which has an extended historical past of cotton-growing and textile-making.
Within the Edo interval, the city produced woven cords for samurai to bind sword handles. It then switched to producing split-toe “tabi” socks and, later, faculty uniforms.
Now denim from Kojima is utilized by worldwide luxurious style manufacturers.
The marketplace for Japanese denims “has grown within the final 10 to fifteen years”, mentioned Michael Pendlebury, a tailor working a restore store in Britain referred to as The Denim Physician.
Though revered by denim aficionados in Western nations, they continue to be “not fairly inexpensive for many” with one thing of a “area of interest” popularity, Pendlebury mentioned.
“Mass-produced denim manufacturers like Levis, Diesel and Wrangler are the most important, and extra worn, however the highest high quality continues to be Japanese for my part,” he mentioned, including that the weak yen and a tourism increase might increase gross sales of made-in-Japan denims.
Momotaro Denims is known as after a folklore hero in Okayama, the place Kojima is positioned. It’s a part of the broader denim-producing Sanbi space, which additionally consists of Hiroshima.
One other issue that makes manufacturers like Momotaro Denims idiosyncratic — and costly — is the usage of very noisy previous shuttle-weaving machines, which have solely 1 / 4 of the output of the newest manufacturing unit looms.
They typically break down, however the one individuals who know the way to restore the machines are of their 70s or older, in line with Shigeru Uchida, a weaving craftsman at Momotaro.
The model makes use of a handful of shuttle looms made within the Eighties by an organization owned by Toyota.
“There are just a few of them in Japan now” as a result of they’re now not made, the 78-year-old Uchida mentioned, strolling forwards and backwards between the machines to detect uncommon sounds that would sign a breakdown.
Regardless of the complexities, he says their material makes it price it.
“The feel could be very clean to the contact… and when made into denims, it lasts fairly a very long time,” Uchida mentioned.
Suzuki says Momotaro Denims is a “sustainable” selection as a result of “irrespective of once you carry it to us, we’ll take duty for fixing it”.
“When folks spend a whole lot of time of their denims, the trail of their life is left on the garments,” relying on how they put on or wash them and even the place they reside, Suzuki mentioned.
“We wish to protect such a mark so long as doable.”
AFP
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