The worldwide award-winning even tone consultants City Pores and skin Rx, identified for his or her scientificallyproven formulation for melanin-rich pores and skin, have formally launched in Nigeria, with an thrilling week-long collection of occasions in Lagos.
Because the demand for skincare tailor-made to the particular wants of individuals of colour continues to develop, City Pores and skin Rx is not only getting into the Nigerian market; it’s answering a longstanding want for efficient, personalised skincare options designed for hyperpigmentation, darkish spots, uneven pores and skin tone, and extra.
This launch represents extra than simply the introduction of an array of merchandise—it marks a motion to redefine accessibility and effectiveness in skincare in Nigeria.
City Pores and skin Rx curated a fascinating Launch Week, mixing schooling, glamour, and interactiveexperiences to introduce Nigerian shoppers to its vary of focused skincare options. Right here’s a glimpse of what went down throughout the launch week:
Day 1 – Magnificence Advisor Coaching & Glam Night time (Monday, March 17, 2025)The joy started with an unique Magnificence Advisor (BA) Coaching & Glam Night time, the place key magnificence professionals from Good Belief Cosmetics, their approved and unique distributor, gained firsthand insights into the science, story, and substances behind each City Pores and skin Rx product.
Hosted by City Pores and skin Rx Model & Advertising Director, Keran Look Loy, and Lead Aesthetician, Ivey Rogers, the coaching ensured that each magnificence advisor was outfitted to information prospects via the effectiveness and utilization of City Pores and skin Rx formulation on the store ground.
Consistent with their dedication to inclusivity, the Magnificence Advisors had been licensed, celebrated, and awarded for his or her arduous work and dedication throughout the Glam Night time occasion, which additionally marked the officiallaunch of the City Pores and skin Rx Nigeria web page and on-line outlets @urbanskinrx_ng. Any such Magnificence Advisors Occasion has NEVER been achieved earlier than!
Day 2 – Digital Interview & Stay Press with City Pores and skin Rx HQ Group with Ezinne Alfa fromBeauty In Lagos (Tuesday, March 18, 2025)
The City Pores and skin Rx Model & Advertising Director, Keran Look Loy, and Lead Aesthetician, Ivey Rogers sat down with one of many high magnificence editors in Nigeria Ezinne Alfa for a digital interview and reside press occasion.
The dialogue delved deep into the model’s journey, dedication to melanin-rich pores and skin, plans for growth within the Nigerian market, and what shoppers ought to anticipate from their science-backed product for melanin-rich pores and skin in Nigeria.
And if that wasn’t sufficient, Day 3 & 4 (Wednesday & Thursday, March 19 & 20, 2025) introduced much more enjoyable with a Stay In-Retailer FREE Pores and skin Evaluation & Session at Good Belief Retailer in Lekki Palms Mall and Ikeja Metropolis Mall. Consumers had been handled to personalised product suggestions, and interactive classes with an Aesthetician, all designed to assist them construct routines tailor-made to their distinctive pores and skin issues.
Day 5 – The Grand Official Launch (Friday, March twenty first, 2025)The second Nigerians have been ready for—The official launch occasion was a real celebrationof melanin-rich pores and skin in Nigeria, bringing collectively trade stakeholders, magnificence influencers, andskincare fanatics alike, with participating panel discussions, reside demos, FREE pores and skin evaluation and consultations, scientific experiences, and naturally, custom-made scientific cocktails and bites.Visitors had been even handled to personalised care packages to kickstart their distinctive City Pores and skin Rxjourney.
However wait, there’s extra! The City Pores and skin Rx launch week in Nigeria didn’t cease there. From March twenty first to March twenty second, 2025 (Friday – Sunday), the model hosted mall activations at Ikeja Metropolis Mall in collaboration with Demicare, Africa’s First AI Tech within the magnificence trade, backed by aestheticians and medical consultants the place shoppers got hands-on experiences with detailed pores and skin evaluation to find the secrets and techniques behind their pores and skin.
Plus, they obtained FREE consultations and a candy 15% OFF all City Pores and skin Rx really helpful merchandise for his or her particular pores and skin issues.
City Pores and skin Rx is making certain that Nigerian shoppers don’t simply purchase skincare—they expertise it perceive it and combine it into their on a regular basis lives with confidence. So be a part of the Motion!
City Pores and skin Rx is now obtainable in all Good Belief retail shops throughout Nigeria and observe @urbanskinrx_ng on Instagram for updates, skincare ideas, and FREE pores and skin evaluation andconsultation
Watch Right here: Mall ActivationWatch Right here: Official LaunchWatch Right here: Official Launch with GuestsWatch Right here: Magnificence Advisors Coaching & Glam Night time
#UrbanSkinRxNigeria#USRxLaunchNG
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