On Tuesday, Spotify, a web based streaming platform, celebrated Wizkid’s “Ojuelegba” tenth anniversary.
In an announcement in Lagos, Phiona Okumu, Spotify’s Head of Music Sub Saharan Africa, stated the track recorded over 55 million streams since its launch in 2014.
Ms Okumu stated Spotify had launched a selected anniversary movie to have fun this milestone, capturing the track’s affect and journey through the years.
“At the moment marks the tenth anniversary of Wizkid’s groundbreaking single, “Ojuelegba”, a track that helped outline the worldwide rise of Afrobeats and continues to resonate with hundreds of thousands of listeners worldwide.
Since its launch in 2014, Ojuelegba has achieved greater than 55 million streams on Spotify, hitting that milestone in April 2024.
“From reaching a million streams in August 2015 to crossing the ten million mark by January 2018, Ojuelegba’s journey to over 55 million streams on Spotify a decade later displays the worldwide progress of Afrobeats and its rising presence on the world stage. The track’s success stems from its robust and widespread recognition throughout numerous markets.
Spectacular international attain
Over the past decade, Spotify information reveals a formidable international attain for “Ojuelegba. “America, United Kingdom, France, Nigeria, and the Netherlands are the highest 5 international locations streaming the track. Throughout this time, the track has solidified Wizkid’s legacy as one in all Africa’s most influential artistes,” she stated.
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Ms Okumu famous that Spotify’s information revealed that Lagos was the town that streamed Ojuelegba essentially the most, notably in August. The track paid homage to Ojuelegba, some of the standard locations in Lagos.
“Following Lagos, the cities of London, Port Harcourt, Abuja, and Nairobi spherical out the highest 5 cities streaming “Ojuelegba”.
This listing showcases the track’s continued dominance in important cities throughout Wizkid’s residence nation, Nigeria and globally.
‘‘Ojuelegba is standard amongst audiences of all ages; the biggest demographic up to now 12 months was 43 per cent of listeners aged 18 to 24. This highlights its ongoing relevance to right now’s youth. The track has additionally drawn important curiosity from older listeners, with 23 per cent of performs coming from people aged 25 to 29, and 13 per cent from these aged 30 to 34.”
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Cultural phenomenon
Based on her, Ojuelegba is seen as a cultural phenomenon, not only a hit track.
She stated the lyrics captured the essence of Wizkid’s journey, mixing the vibrancy of Lagos road tradition with a message of resilience and hope. She famous that the music had develop into a gateway for a lot of worldwide listeners into Nigerian music, influencing musicians, followers, and trade insiders.
With its tenth anniversary, ‘Ojuelegba’ continues to be celebrated as some of the iconic Afrobeats tracks of all time and a testomony to the facility of African music on the worldwide stage.
(NAN)
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